Kings & Queens - Ava Max
“If all of the kings had their queens on the throne, we would pop champagne and raise a toast”
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I helped choose Ava Max’s single “Kings & Queens” as the leading single off her debut album Heaven & Hell. The single has over 1 billion global streams, 319 million YouTube views on the official music video, and peaked at 13 on the Billboard Hot 100.
To engage fans during this Pandemic release, we created a “Kings & Queens” themed card deck with imagery that mirrored the animated music video. We sent these cards to Ava’s top fans.
Card Decks also came with an invitation where fans were cordially invited to watch the music video premiere.
