Taylor Swift Is The Music Industry
The world stops when Taylor Swift releases a new body of work. Her new record 'The Tortured Poets Department', which was first released with 16-songs all written and produced by Swift, Jack Antonoff, and Aaron Dessner, surprised fans by adding a second wave of songs titled The Tortured Poets Department: The Anthology, now totals a 31-track album.
At first this double release was overwhelming to fans, so many lyrics, beats, synths, and just the pure serotinon and excitement that comes along with a Taylor Swift album drop. But, the numbers that she accumulated on this drop was so outstanding that I don’t know if anyone will ever beat this record.
Taylor Swift's latest album, The Tortured Poets Department, made waves upon its release on April 19th, setting numerous records across streaming platforms, sales, and vinyl. Within its first day, the 31-track LP sold a staggering 1.4 million copies (INSANE IN 2024!) and was streamed well over 313+ million times in the first 24 hours - doubling her previous world record held with ‘1989 (Taylors Version)’ and ‘Midnights.’ Taylor Swift has been the reigning queen of challenging industry norms and redefining what success looks like for artists. No goal is too small for Taylor to reach - take a look below to see what she and The Tortured Poets Department accomplished in just one week:
Spotify's Most Pre-Saved Countdown: The album's pre-save countdown on Spotify shattered the platform's record for the most pre-saves in history, building anticipation with cryptic videos and exclusive merch links.
Single-Week Vinyl Sales: Out of Tortured Poet's 1.5 million first-week sales, 700,000 were vinyl, surpassing Swift's own record and becoming the largest sales week for a vinyl album since 1991.
Single-Day Spotify Album Streams: Within 12 hours of its release, the album became Spotify's most-streamed album in a single day ever, amassing over 300 million streams. Its opening track, "Fortnight" featuring Post Malone, also broke the record for most streams in a day by a single song.
One Billion Streams in a Single Week: Swift made history as the first artist to surpass one billion streams on Spotify in a single week, achieving this milestone within just five days of the album's release.
Most Streamed Album in a Week Ever: In its first six days, TTPD became the most-streamed album in a single week across all platforms, surpassing previous records set by artists like Drake.
Swift's monumental success with this album reaffirms her status as a trailblazer in the music industry and demonstrates the enduring power of her artistry.
Have you listened yet?!
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